How I Learned To Read The Content Marketing World Cleveland
There are a number of key takeaways you can learn from the launch of Content Marketing for Cleveland Clinic patients, “A Cancer Story: Creating Hope and Change in a Toxic World”. The author of this book is famous writer Amanda Todorovich, she uses personal stories to deliver a powerful message about cancer and what we can do to beat it today. I also like how she integrates her voice with the perspective and experience of an Oncologist. This book is timely and very timely. The end result, excellent.
This is the first book I have read by a woman that deals directly with an Oncologist. Her credentials and her enthusiasm for her role as an Oncologist clearly show in her writing. I enjoyed her style of communication and felt that the content marketing strategy she developed for the Cleveland Clinic was effective and innovative. Following are the key takeaways from this book as applied to my own personal online content marketing strategy.
A Cancer Story: Content Marketing Strategy
Ann Handley, a cancer survivor and content marketing consultant, has written an amazing book that is guaranteed to change the way you think about content marketing. “A Cancer Story: Creating Hope and Change at the Cleveland Clinic” by Amanda To Dorovich, Ph.D., is a must-read for everyone interested in content marketing strategy. The book follows Ann’s personal story of her battle with cancer while working as a content marketing consultant for the Cleveland Clinic during this time. It also includes ten tips on how content marketers can create winning content strategies and tells readers what not to do when it comes to writing high-quality content (something all of us should be doing).
This text was a great complement to my presentations at the Cleveland clinic health summit. Ann’s story brought some real-life courage to my presentation, bringing tears to my eyes as I shared her courage and determination to beat cancer with the help of an Oncologist, as she had done before. This text brought some additional strength to my emotional testimony. Knowing that I could connect with others on the same journey helped me keep my poise even when I was so uncomfortable with my role as content director at the Cleveland Clinic.
I learned so much from my discussions with the senior director, Amanda To Dorovich, on how to hire the best people to come and work with your team at the Cleveland Clinic. This text really showed what an impact a good content director can have on a successful advertising campaign. I learned about hiring the right people, training them, and making sure that they were bringing value to the organization. The training that I got really benefited me in my role as content director. The content director was an invaluable asset to the senior director. The two of us spent many a night together discussing the finer points of digital media, targeting specific populations, social media marketing strategies, and more.
From ROI to ROC: Evaluating Content Marketing Strategy
Melissa Eggleston, content marketing world Cleveland expert and content strategist extraordinaire, shared her insights on content marketing strategy with us at Content Marketing World. We learned how to analyze content strategy with Return On Content (ROC) instead of ROI. The ROC is what matters now because it gives you the opportunity to reexamine your strategies and decide if you need to add more channels or if you should concentrate on getting more out of each channel.
- I got some new insight into the value of social media for my content marketing strategy. Social media provides a valuable tracking system for testing and improving my content marketing strategy.
- I’m now able to measure how effective my social media marketing efforts are, what my ROI is, and I’m better equipped to choose the best channel for the particular product or service that I’m trying to promote.
Finally, reading what other marketers have done that were similar to what I’m doing made it easier to identify my weaknesses in content marketing. I learned what worked for me and what didn’t. I learned what content marketing was not doing for me but I was not aware of those areas. All these things are reasons why I can no longer stand the Content Marketing World Cleveland. But I’m willing to make a short memory adjustment and learn from my mistakes so that I can do what I can to be successful.
There are a number of key takeaways you can learn from the launch of Content Marketing for Cleveland Clinic patients, “A Cancer Story: Creating Hope and Change in a Toxic World”. The author of this book is famous writer Amanda Todorovich, she uses personal stories to deliver a powerful message about cancer and what we…