Julie will give a talk during lunch to help professionals in the Public Relations Society of America's North Carolina Chapter.
Julie will guest lecture and visit classes in the Department of Advertising, Public Relations and Media Design. This department is part of the College of Media Communication and Information at the University of Colorado-Boulder.
Both of us will be speaking at the High Five Conference in Raleigh next March. It's a fun marketing conference that brings in great speakers and attendees from all over the U.S.
Melissa's talk is Wednesday, March 1, 11:15 am - 12:00 pm:
Go Go Bananas for Research: How UX Research Can Better Your Marketing (And Even Change Your Business Model)
What do companies like MailChimp and Indiegogo know that we don’t? Why do these successful companies spend valuable time doing seemingly vague, non-revenue producing activities? We’ll answer these questions and much more in this session. Marketers now need to harness powerful research and feedback methods beyond focus groups to gain valuable knowledge for success. From exclusive interviews conducted in the last year, you’ll learn from leaders at companies such as Indiegogo, MailChimp, and Charles Schwab. You’ll walk out with practical direction to better your research activities, get actionable insights, and discover hidden opportunities.
Julie's talk is also on Wednesday, March 1st, from 3:15pm - 4:00pm:
Don’t Be a Zombie: Identity-Based Communication Strategies
Organizations that don’t have clear identities act like zombies, and zombies are dreadful communicators. This session introduces concepts and case studies from The Zombie Business Cure: How to Refocus Your Company’s Identity for More Authentic Communication to help organizations avoid becoming zombies: reckless, haphazard, stiff, indistinguishable, and/or self-absorbed in communication. Participants will learn how to be more human and flexible in public relations, especially during times of pressure or crisis.
We'd love to see you there!