Julie and Melissa speaking about The Zombie Business cure at the book launch party at The Regulator Bookshop in Durham, North Carolina, where we both live. 

Julie and Melissa speaking about The Zombie Business cure at the book launch party at The Regulator Bookshop in Durham, North Carolina, where we both live. 

Portrait of Dr. Julie Lellis

Julie C. Lellis, Ph.D.

Julie is an associate professor and associate department chair in the School of Communications at Elon University where she teaches in areas such as strategic writing and health communication. She has authored numerous articles and book chapters on identity and related topics including advocacy and strategic communications. She is a contributing writer for PR News. As a consultant, Julie works with clients on identity development and communication strategy.

Learn about Julie's research and more at julielellis.com. 

 
Portrait of Melissa Eggleston

Melissa Eggleston

Melissa is a content strategist and user experience (UX) specialist with clients throughout the U.S. For businesses, nonprofits, and universities, she works as a consultant to eliminate zombie-like behavior one website at a time. In 1997 Melissa wrote her first online articles about soccer, and since then she has created digital content for the Content Marketing Institute, Duke University, Bloomberg News, and many other organizations.

Learn more about Melissa's UX and content work at melissaegg.com.